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MODERN SCOT ADVERTISING
Put your business
in front of Scotland.

Reach readers through independent Scottish journalism with advertising that is clean, carefully placed and designed to sit comfortably alongside the publication rather than overwhelm it.


VIEW ADVERTISING OPTIONS


DOWNLOAD THE PITCHBOOK

32
Scottish Council Areas

2
Core Advertising Formats

Direct
Booking & Secure Payment

A BETTER ADVERTISING ENVIRONMENT
Advertising without the noise.

Modern Scot is built around serious Scottish reporting. Our advertising follows the same principle: visible enough to work, restrained enough to respect the reader.

CHOOSE YOUR FORMAT
Two formats. Clear choices.

PREMIUM VISIBILITY
Top Banner

A wide-format campaign position designed for advertisers who want substantial visibility across selected areas of Modern Scot.

Artwork required
2000 × 400 px

✓ Prominent horizontal presentation
✓ Selected site locations
✓ Fixed campaign periods
✓ Suitable for launches and major campaigns
✓ Scheduled automatically after approval

TARGETED ADVERTISING
Square Advertising

A clean square format for council-area campaigns, NEWS and other available placements across the site.

Artwork required
500 × 500 px

✓ Council-area targeting
✓ NEWS and site placements
✓ Multiple locations where available
✓ Created automatically when purchased
✓ Scheduled automatically after approval

LOCAL WHEN LOCAL MATTERS
Scotland-wide reach.
Or precisely where you need it.

Modern Scot’s advertising system covers Scotland’s 32 council areas, allowing a business to focus on the places that matter rather than automatically paying for national exposure.

Advertisers can combine local placements with broader editorial and site positions to build campaigns ranging from a single council area to national Scottish coverage.

FOUR SIMPLE STEPS
From artwork to publication.

01
Choose
Select the format, placement and campaign period.

02
Upload
Supply the finished artwork in the required dimensions.

03
Pay
Complete the purchase securely through Stripe.

04
Review
We review the advert before scheduling or publication.

NEED SOMETHING LARGER?
Let us build the campaign for you.

Larger campaigns do not have to be assembled one advertisement at a time.

We can combine premium banners, square advertising, several council areas and a particular campaign period into one private package at an agreed price.

The client receives a private offer code, uploads the required artwork and pays through the same secure Modern Scot Stripe checkout.

Private Offer
Custom package
Private access code
Multiple placements
One secure payment


CONTACT ADVERTISING

BOOK DIRECTLY
Build your advertising campaign.

Choose an advertising format below to see the available placements, campaign periods and current prices.

Advertise with Modern Scot

Choose a modern booking route. Upload the correct artwork, select the placement, and pay securely through Stripe. All adverts remain subject to Modern Scot review before publication.

Have a private advertising offer code?
Open your private offer. Offer details are not listed publicly and require the code supplied by Modern Scot.

MODERN SCOT STANDARDS
Advertising that respects the reader.

Scottish connection
Advertising is intended for businesses, organisations, events, services and products with a genuine Scottish connection or a clear service to Scotland.

Human review
Payment does not automatically publish an advert. Every submission is reviewed before it appears on Modern Scot.

Editorial independence
Advertising purchases do not provide influence over Modern Scot’s journalism or editorial decisions.

A deliberately selective advertising environment.

Modern Scot does not accept gambling, adult, low-quality spam, misleading advertising or unsuitable cryptocurrency and financial promotions.

BEFORE YOU BEGIN
Have your artwork ready.

Square adverts require 500 × 500 px artwork.
Premium banners require 2000 × 400 px artwork.

Ready to put your campaign
in front of Scotland?

Book directly, download the Modern Scot pitchbook, or speak to us about a larger custom campaign.


BOOK ADVERTISING


DISCUSS A CAMPAIGN

All advertising is subject to review and the Modern Scot Advertising Terms.
All advertising purchases are final.

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